Twitch Rivals, an esports tournament host featuring Twitch streamers and pro gamers, has onboarded crypto trading platform Crypto.com as a global marketing and cryptocurrency platform partner.

The multi-year partnership will see Crypto.com as an official partner of Twitch Rivals in the Asia-Pacific region, aiming to increment local crypto adoption in the esports landscape. According to Kris Marszalek, co-founder and CEO of Crypto.com:

"With well-over i billion gamers worldwide, fans of gaming and esports are digital natives, for whom cryptocurrency is inevitable."

The bargain also entitles Crypto.com to have category exclusivity, in-stream branded segments, media placement, and activations at Twitch events, starting with Twitch Rivals — a ii-24-hour interval event to be hosted in Las Vegas on Thursday.

In addition, Twitch Rival volition feature Crypto.com-branded advertisements on more than 250 broadcasts worldwide. Co-ordinate to a Twitch spokesperson, the partnership with Crypto.com is aimed at driving date for tech-savvy users.

Related: Ubisoft will seek to invest in and create blockchain games

Leading game-development company Ubisoft recently expressed interest in edifice blockchain-centric games. As Cointelegraph reported, Ubisoft CFO Frédérick Duguet highlighted the potential of blockchain technology in the gaming industry:

"Blockchain volition enable more than play-to-earn that will enable more players to actually earn content, ain content, and we think it'due south going to grow the manufacture quite a lot."

Duguet also said that Ubisoft is working with pocket-size-calibration blockchain companies to understand the technology's impact on the gaming industry, "And we want to be i of the central players here."

Twitch previously added a tipping feature dorsum in Dec 2022 assuasive users to tip streamers with a U.South. dollar-pegged stablecoin chosen MenaCash. As a role of the bargain, viewers can apply the MenaPay mobile app to view Twitch streams and tip their favorite players in real-time.

In add-on, blockchain-based internet browser Brave also supports crypto tipping on streaming platforms such every bit Twitch, YouTube and Twitter.